brandforma_b_logomark
FirstMotion primary logo with an orange stepped F mark beside the two-weight wordmark on white

FirstMotion – AI Search Consultancy Brand Identity

FirstMotion is a B2B SEO and AI Search consultancy positioning itself as organic growth engineers for the AI-first world. The firm helps software companies stay visible as buyer journeys shift from Google to AI tools like ChatGPT, Perplexity, and Gemini. Founded in 2025 by a team that previously built and exited a B2B SEO agency, FirstMotion works exclusively with established B2B software companies, often partnering through their VC investors.

INDUSTRY

AI Search Consultancy

WEBSITE

YEAR

2025
FirstMotion logo with orange F mark and white wordmark on a deep charcoal background

The lockup reversed on deep charcoal, holding its contrast and energy on dark surfaces.
FirstMotion standalone symbol, an orange letter F formed from staggered stepping blocks Geometric construction grid showing how the FirstMotion F mark is built from offset blocks

The mark on its construction grid: a letter F built from offset, staggered blocks that step and advance.
FirstMotion logo in single-color white reversed on a dark background
FirstMotion logo in single-color dark on a light gray background
FirstMotion brand guideline slide showing the headline typeface and type hierarchy on a dark layout

The type system: an editorial serif for headlines paired with a clean sans for body, set on the brand's dark base.
FirstMotion color palette with charcoal, navy, gray, white, and two orange swatches with hex values

The palette: a grounded charcoal-to-white base lifted by two confident oranges, Amber and Vibrant.
Black FirstMotion lanyard with repeated white logo coiled on a concrete surface

Branded lanyard, the wordmark repeating along woven black webbing.
Dark FirstMotion notebook with orange binding and embossed logo, shown with a pen
Orange FirstMotion F symbol as a die-cut sticker on the corner of a dark laptop
Black insulated FirstMotion tumbler with white logo
Black FirstMotion baseball cap with embroidered white logo

Embroidered cap, the lockup sized to read cleanly at small scale.
Person wearing a white FirstMotion t-shirt with the dark logo across the chest
Person wearing a black FirstMotion hoodie with the orange and white logo
White FirstMotion tote bag with line-art mark hanging on industrial shelving lit by orange light

Tote in a line-art treatment of the mark, shot against industrial shelving and orange light.
FirstMotion F symbol rendered as a glowing orange neon sign on a dark brick wall

The symbol as orange neon, proof the mark holds up reduced to a single glowing line.
Person interacting with the FirstMotion platform dashboard showing a buying-unit interface

The brand applied in product, a dark dashboard UI with the orange accent guiding the eye.
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  Bohdan Harbaruk

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