machineshop_logo

MachineShop

MachineShop

CRM for Machines

CRM for Machines

CRM for Machines

CRM for Machines

MachineShop provides technology that allows organizations to exploit the power and possibilities of Edge Computing.

Task. To redesign the MachineShop logo to make it fit new website design. The gear and circle that they had are good because it's mechanical and operational - but it looks a little too literal.

MachineShop provides technology that allows organizations to exploit the power and possibilities of Edge Computing.

Task. To redesign the MachineShop logo to make it fit new website design. The gear and circle that they had are good because it's mechanical and operational - but it looks a little too literal.

MachineShop provides technology that allows organizations to exploit the power and possibilities of Edge Computing.

Task. To redesign the MachineShop logo to make it fit new website design. The gear and circle that they had are good because it's mechanical and operational - but it looks a little too literal.

MachineShop provides technology that allows organizations to exploit the power and possibilities of Edge Computing.

Task. To redesign the MachineShop logo to make it fit new website design. The gear and circle that they had are good because it's mechanical and operational - but it looks a little too literal.

machineshop_3
machineshop_2

Logo Concepts

MS_4
shadow_90

Logo Construction

MS_5

The simpler is better and the icon/logo doesn't look too literal now.

The simpler is better and the icon/logo doesn't look too literal now.

shadow_90
MS_6

The new logo now has a corporate and enterprise feel.
Typography became heavier since they deal more with operational technology - not cloud so much.

The new logo now has a corporate and enterprise feel.
Typography became heavier since they deal more with operational technology - not cloud so much.

MS_7
MS_8

Iconography

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Logo usage on the website

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